Customer Experience Startup Reciproci Bags awards for ‘Best Use of Mobile in a Loyalty Program’ at The Customer Fest Awards Show 2020
Reciproci is a customer experience SaaS platform specialized in digital transformation for Phygital businesses in retail and F&B business. The award was given as recognition for their Product “Reciproci – Experience Commerce Platform”. The jury appreciated the unique functionalities and richness of the Customer App that comes as part of Reciproci platform to enable impactful personalized experiences for their customers in GCC and South East Asia. The 2.5 times increase in transaction frequency and increased customer engagement was something that impressed the jury a lot and separated Reciproci”s nomination against over 200 entries received.
The award category ‘Best Use of Mobile in a Loyalty Program’ by Customer Fest Awards is for industry player who has created an impact through a mobile app in loyalty business. A value-packed app that ring-fences customers through compelling value proposition to not only download a brand’s app but also actively engage eventually leading to increased purchase frequency.
Reciproci founders Mr. Subir Agrawal & Mr. Biplove Belwal both received the awards and shared their views saying “We are thankful to our customers for trusting us with such a critical initiative and very delighted to see that Reciproci is getting immense recognition in such short span of time. In India, Experience Commerce is still at an exploratory stage and organizations are cautiously exploring how to have a cohesive strategy instead of piecemeal solutions. We are very excited about the possibilities and thankful for the encouragement and recognition by the Jury and team behind The Customer Fest Show.”
About The Customer FEST Awards:
One of the oldest platforms in India which focuses on the entire Customer Journey and all the elements which go into making this journey successful. The FEST focuses on customer loyalty, experience, data, technologies & people who go into making this entire journey successful. In the 13th edition, for over 2 days, around 140+ speakers contributed across streamed panel sessions, deep-dives & on-floor sessions and around 400+ professionals from across industries participated in this edition.
Reciproci is aimed to provide “traditional business” a digital omnichannel edge over their “born-digital” rivals.
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